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Flip The Script: Your Next Client / Acquisition Masterclass
Introduction
Welcome (15:29)
Module 1 – Content that Converts
Lesson 1: Introduction and content type 1 of 5 (Case Studies) (14:36)
Lesson 2: The 7-Question Framework (Case Studies) (3:13)
Lesson 3: Problem/Change/Positioning - Tools and Technology (Content type 2 of 5) (12:39)
Lesson 4: Your Best Kept Secrets – Digital Playbooks (Content type 3 of 5) (3:26)
Lesson 5: The Power of Authority - Writing books (Content type 4 of 5) (12:31)
Lesson 6: So Good You Could Charge for It - Trend and industry reports (Content type 5 of 5) (7:08)
Lesson 7: Trend Report Deep Dive (BONUS) (15:13)
Lesson 8: Four Additional Content Types (BONUS) (11:04)
Module 2 - Systems that scale
Lesson 1: Intro and Growth Flywheel (5:34)
Lesson 2: Reality check and keeping it short (7:07)
Lesson 3: Inbox Red Flags (8:00)
Lesson 4: Frameworks over templates, The 5 Point Structure And 3Cs (6:02)
Lesson 5: Starting conversations (7:50)
Lesson 6: Signals, Segments and Intent (12:31)
Lesson 7: The Survey Funnel (12:28)
Lesson 8: Goodwill (9:00)
Module 3 - Prospects that pay
Lesson 1: Dream One Hundred (10:04)
Lesson 2: 10x10x10 and Stacking The Odds in Your Favor (3:55)
Lesson 3: Tactics: How to find decision makers plus bonus section with app scripts and people chips (15:38)
Lesson 4: 5 Star Prospects (2:53)
Lesson 5: A Case Study and Tale of Two Bananas (5:06)
Lesson 6: What Happens Next (7:26)
BONUS #1: 45min consultation
Schedule your 45min consultation
BONUS #2: The Content Archive
The Content Archive
BONUS #3: Flip the Script: The Founder's Guide to Cold Outreach (Volume 1)
Exclusive Advance Copy of Flip the Script: The Founder's Guide to Cold Outreach (Volume I)
Lesson 3: Tactics: How to find decision makers plus bonus section with app scripts and people chips
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