"New Playbook for Early-Stage B2B Founders Reveals the Cold, Hard Truth that Terrifies an Entire $100 Billion Industry..."

A tactical no-fluff 100-read...

Read an excerpt here.

Chapter 1: Your Journey Starts Here

•  The Power of Cold Emailing: Understanding the potency of this outreach method and how it differs from generic spam.
•  Demystifying Misconceptions: Debunking common myths about cold emailing, laying the groundwork for best practices.
•  The Role of Value in Outreach: Emphasizing the importance of delivering genuine value to the recipient, ensuring cold emails are received positively.
•  Setting the Right Foundation: Realizing the significance of mindset and preparation as you embark on your cold emailing journey.
•  Effective Versus Ineffective Approaches: A glimpse into the pitfalls many B2B organizations fall into and the promise of a more effective strategy.
  

Chapter 2: Founder-Led Sales

•  The Founder-Led Sales Advantage: Learn how driving your own sales efforts can not only cut costs but also dramatically outperform traditional SDR models in both quality and conversion rates.
•  The Hidden Costs of SDRs: Peel back the curtain on the real costs of hiring a Sales Development Representative—it's more than just their salary.
•  Quantity vs Quality: Discover why flooding the market with calls and emails isn't just inefficient—it could be hurting your brand.
•  Systemic Flaws in the SDR Model: Unearth why the current Sales Development system might be working against you, and what you can do to pivot.

Chapter 3: Frameworks, Not Templates

•  Inbox Red Flags: Learn the phrases that instantly signal "spam" to your recipient, triggering immediate dismissal and how to steer clear of generic compliments and “Barnum statements” that lack real substance.
•  Frameworks, Not Templates:  The 5-Point Framework, 3Cs and how to use adaptable structures for your emails, but make them uniquely yours to bypass mental spam filters.
•  Mastery Through Brevity:  Learn how concise, well-crafted 75-125 word email scan make you stand out and why simplicity beats complexity in sales outreach.
•  Personalization vs. Relevancy: Balancing the overused tactic of name-dropping in subject lines with the need for relevant, eye-catching content that resonates with your recipient. 

Chapter 4: Building Blocks for Effective Communication

•  Building Blocks for Effective Communication: Discover the anatomy of a perfect cold email and its various components such as: the subject line, opening line, establishing credibility, demonstrating value, personalization, CTA, closing, and signature.
•  Mastering the Subject Line: Learn the art of crafting compelling subject lines that are short and to the point, much like texting a friend. Realize the power of simplicity in capturing attention.
•  Do's and Don'ts for Clarity: Gain practical insights through exercises that help you keep your subject lines crisp, steer clear of spammy lingo, and avoid misleading your audience. These exercises aim to refine your approach and improve your email efficacy.
•  Balancing Authenticity and Caution: Discover how to infuse your emails with your unique personality while being cautious not to cross lines. Authenticity builds trust, but your tone can make or break it.
•  The Hook as Your Opening Gambit: A simple exercise that will teach you how to craft the perfect hook and how to make your introduction about them, and not you. This sets the stage for a relationship rooted in understanding and mutual interest.

Chapter 5: Tracking, Analytics & Why Most People Won't

•  The Reality of "Most People Won't": Grasp the sobering statistics about low engagement rates in cold emailing and why this should reshape your expectations and strategy.
•  Understanding the Buyer's Pyramid: Delve into Chet Holmes' Buyer's Pyramid to identify which segment of your audience is most likely to engage with your cold emails, helping you target your efforts more effectively.
•  Mastering the 30-30-30 Rule: Learn how to apply this rule to measure the effectiveness of your email campaigns. This includes key metrics for open rates, reply rates, and the conversion of replies to meetings.
•  Utilizing Free Email Tracking Tools: Familiarize yourself with five essential, free-to-use tools that integrate with Gmail. These tools will allow you to track metrics like open rates and link clicks in real-time.
•  Data-Driven Optimization Strategies: Gain actionable insights into using metrics for A/B testing and other data-driven techniques. Use this information to tweak your email content and overall strategy for better results.

Chapter 6: Engaging Multiple Stakeholders

•  The Power of Multi-Stakeholder Outreach: Understand why reaching out to more than one person within an organization can double your chances of getting a reply and why this is vital for your outreach strategy.
•  Identifying 5-Star Prospects: Learn the criteria that make someone a top-tier prospect, focusing on their level of engagement, cooperation, relevance, interest, and conviction.
•  The Importance of Building Relationships: Recognize that a successful outreach strategy is not just about immediate gains but about building long-term, mutually beneficial relationships.
•  The Tale of Two Bananas Case Study: Gain insights from a real-world example that underscores the importance of reaching out to multiple stakeholders. Learn how different responses can come from the same organization and how to capitalize on positive interactions.

Chapter 7: Frequency, follow-up & timing

•  The Importance of Persistence in Follow-Ups: Understand why most sales deals close after multiple follow-up attempts, and how persistence is crucial in the sales development process.
•  Timing and Frequency of Follow-Ups: Learn the optimal frequency and timing for your follow-up emails to maximize engagement without becoming a nuisance.
•  Different Approaches to Follow-Ups: Get to know various strategies for crafting follow-up emails, ranging from simple nudges to adding value or dialing down your ask to engage the prospect effectively.
•  Advanced Outreach Techniques: Dive into more sophisticated strategies like personalized videos, podcast invites, and community engagement to make your outreach stand out from the crowd.
•  The Pitfalls of "Breakup Emails" and Short-Term Tactics: Explore why sending a "breakup email" can be a bad idea and how genuine, long-term relationships should be the focus of any sales strategy.

Chapter 8: Staying & and Managing Your Mindset

•  Managing Emotional Ups and Downs: Recognize the emotional rollercoaster that comes with email outreach, from elation to disappointment, and learn strategies to keep your mindset balanced.
  Avoiding False Narratives: Learn to sidestep the self-defeating stories we often tell ourselves when we don’t get the responses we hope for, remembering that the lack of a reply isn't necessarily a reflection on your value or pitch.
•  Handling Objections and Rejections: Get practical advice on how to navigate negative responses, objections, or rejections professionally and gracefully, turning them into opportunities for learning and relationship-building.
  Mindfulness and Resilience: Explore reflective questions and challenges aimed at bolstering your emotional resilience, helping you maintain a positive outlook throughout the outreach process.